Our organization opened its doors in Leominster in 1990, but we are proud to be celebrating nearly 20 years in the insurance industry. 

            Early on, as a dedicated agent, our founder, David Lively, recognized that the best way to serve his clients was to offer a choice of products, from which the most optimum plans could be chosen. Thus, the decision to grow into a brokerage agency was born.          

            The operating principals of our firm have always been family-based, and our spirit of assisting those in need is reflected in our staff.  We are dedicated to the proposition that our customers are our most valuable asset, and that they should rely on us as trusted servants who will unearth constructive solutions in an often complex playing field.

            Continuously, Lively Insurance Brokerage strives for more cost-efficient options for our clients.  With licensure among dozens of carriers in the various insurance benefit markets, we have our finger on the pulse of changes and new products constantly.  We look positively towards the future, and together with our loyal customers and staff, we pledge commitment and satisfaction.